Clarity for Founders.
Confidence for Investors.
READY?
Build a business investors want to back. We help founders close the gaps in traction, financials, and funding strategy.
Getting Funded Isn't About Luck, It's About Readiness
Investors back clarity, not chance. We help you identify the gaps - in traction, financials, or team strength - and give you the tools to close them. With our diagnostics, you’ll know exactly where you stand and how to become investor-ready, fast.
<1%
"Startups That Raise Venture Capital"
Forbes - Venture Capital Reality
74%
"Fail Due to Premature Scaling"
Startup Genome Report
2m 18s
"Average Investor Attention Span"
DocSend Pitch Deck Metrics
01
Diagnostic First, Advice Later
We start with facts, not assumptions. By mapping your traction, team, and financials upfront, we give advice that’s precise, relevant, and ready to act on.
02
Founder-Centric, Not Formulaic
We shape strategy around the founder, not a template. Whether raising from angels or VCs, we meet you where you are and help you grow from there.
03
Full-Stack Readiness
From your story to your numbers, we stress-test every layer of your business. The result? Confidence in every slide, sentence, and spreadsheet.
04
We Don't Inflate, We Clarify
We cut through the noise. By refining what’s real and presenting it with focus, we help you earn investor trust with clear decks, solid plans, and honest momentum.
Our Edge
We bring together deep African ecosystem insight with investor-grade financial discipline. Our diagnostics work like real investor screens, then we partner with you to build the sharp, credible assets that move your deal forward.
The Deep-Dive Diagnostic
Your self-assessment is the starting point. Want to go deeper?
With the Deep-Dive Diagnostic, our team works directly with you to review every part of your business including traction, financials, team, compliance, and strategy, through the lens of real investor diligence.
This isn’t an automated report. It’s hands-on, expert-led, and designed to give you clarity where it matters most.
Our Team
With more than 30 years of combined experience in Africa’s startup ecosystem, Ellen and Cole bring a rare mix of founder support, financial strategy, and digital transformation. They’ve helped entrepreneurs across the continent sharpen their stories, strengthen their numbers, and step into investor conversations with confidence.
Our Partners
We believe every client is a valuable long-term partner.
Client Stories
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Alex Smith
Client Review
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Drew Carlyle
Client Review
This is your Testimonial section paragraph. It’s a great place to tell users how much you value your customers and their feedback.
Charlie McMann
Client Review
FAQs
Didn’t find your question here? Reach out, we’ll gladly give you clarity.
"Is this for pre-revenue and idea-stage startups?"
Yes. We suggest starting with the free assessment. It will highlight what to focus on first and give you direction before you begin chasing funding.
"What do I get from the free assessment?"
You’ll receive a readiness score out of 100, plus a clear snapshot of your strengths and gaps, with tailored suggestions on what to do next.
"How is the deep-dive different?"
The deep-dive is a hands-on review with our team. Together we refine your data pack, financials, and strategy - giving you a verified, prioritized roadmap that investors will take seriously.
"Can I go straight to the deep-dive?"
Absolutely. If you already know what you need, just reach out and we’ll meet you where you are.
Let’s Get You
Investor-Ready
Tell us about your vision and challenges. We’ll be in touch within one business day to help you move forward with confidence.
© 2025 by Sow Investor Readiness Partners.